BlogHer Tuesday: Barbie Loves MAC

MAC cosmetics has launched a new line of Barbie-themed makeup. It's a long way from the MAC I fell in love with a decade ago.

Viva Glam was a brilliant marketing move on the part of MAC's parent company, Estee Lauder. The line targeted young, socially conscious, politically liberal women like myself, women who were coming into our own financially and who were making adult decisions about how to change the world at the same time that we were learning to put our best face forward. MAC hired transvestite pop star RuPaul as the line's first spokes model, tapping directly into the desire of GenX women to be seen as powerful figures who could transcend gender.

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